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Bruce is creating GoodBank™(IO), a high-transparency, impacts-aware bank built in and for the Information Age. (See, http://bit.ly/CahanFRBSF) Bruce is a serial social entrepreneur, Ashoka Fellow, Stanford Visiting Scholar (School of Civil & Environmental Engineering) and Stanford CodeX Fellow (Computer Science and Law Schools’ Center for Legal Informatics). Beginning in 1991, Bruce pioneered capital investment strategies for governments to create open geospatial data now used in Google Maps and similar web services. He provided geospatial data and logistical support as an emergency responder at the Command Center in NYC after the 9/11/01 World Trade Center Attacks. In March 2012, Bruce organized www.TEDxNewWallStreet.org in Silicon Valley to re-imagine banking built in and for the Information Age.