A recent study suggests that our conscious choices are heavily swayed by unconscious factors. Researchers Hakwan Lau and Richard Passingham have shown that our rational decision making process faces steep competition, all of the time, from less-conscious factors like habit, background objects, memories and emotions.
Their conclusion, while seemingly simple, could have profound implications. It seems that empirical research, by extension, could be pointing to the shadow-side of our collective consciousness. Even seemingly straightforward, simple or arbitrary choices are heavily influenced by much deeper currents of energy and awareness within the psyche.Tweet