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Smart Media

Stephen Hershey
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SmartMeme, a grassroots support organization devoted to positive social change, uses active, story-based narrative to combat corporate powers and media propaganda.

Patrick Reinsborough co-founded smartMeme in 2002 to dispel the modern conditioning, or "control myths" that have been injected into society, and to "innovate social change strategies" by reformatting cultural belief systems.

In 2004, smartMeme partnered with Rural Vermont to campaign against genetically engineered agriculture, while in 2007 they used narrative marketing to prevent the Nestle Corporation from opening a water bottling plant in the mountains of Northern California.

Their philosophy lies in understanding the "slow-motion apocalypse" affecting modern culture, creating an awareness of corporate power systems, and the direct impact of story-based strategies.

Watch smartMeme's "Re:Imagining Change" here.

Comments

Interesting.

Submitted by Michel P. Anderson on Tue, 01/13/2009 - 09:24.

Thank you for posting this . . . I'll explore that project more.

INVERTED!

Submitted by PHAEDRES on Thu, 01/15/2009 - 15:45.
Interesting is a word that "If" you held it up to a mirror you would not even get a reflection.(gnitseretni?)You're not gona break a control myth nut with an interesting wrench.That's why it's called Activism! You have to actually do something. Great movement,superior idea.It reminds me of the book THE HUNDREDTH MONKEY by Ken Keyes.What if you could download new programming to those crazy apes who lost their tails? Cerebral itch indeed.I'm ready for my injection doctor.Let the healing begin...