SmartMeme, a grassroots support organization devoted to positive social change, uses active, story-based narrative to combat corporate powers and media propaganda.
Patrick Reinsborough co-founded smartMeme in 2002 to dispel the modern conditioning, or "control myths" that have been injected into society, and to "innovate social change strategies" by reformatting cultural belief systems.
In 2004, smartMeme partnered with Rural Vermont to campaign against genetically engineered agriculture, while in 2007 they used narrative marketing to prevent the Nestle Corporation from opening a water bottling plant in the mountains of Northern California.
Their philosophy lies in understanding the "slow-motion apocalypse" affecting modern culture, creating an awareness of corporate power systems, and the direct impact of story-based strategies.
Watch smartMeme's "Re:Imagining Change" here.