Promotional Rescue
The most inspiring statistic we gleaned from our recent Reality Sandwich survey is that over 50 % of you who responded want to help us build the community by telling others about the site. We were thrilled to learn that so many of you feel that the subjects we are covering on Reality Sandwich deserve wider attention. We tend to agree. Now we are asking for your help in spreading the word far and wide by joining our RS "digital street team" of volunteer marketers.
To sign up for this effort, all you need to do is email our Community Director:
jonathan(at)realitysandwich(dot)com with "Digital Street Team" in the subject line.
Each week we will provide a couple of simple "missions" that you can choose from. Examples include posting a banner link on your MySpace page, emailing a group list about RS, or writing witty and insouciant comments about RS stories on other like-minded sites.
There's a definite power in numbers. Our new digital marketing project is a way to harness our collective talents to expand the potential of the site, which we hope will serve the larger project of promoting transformational culture. Margaret Meade once said, "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has." Your efforts can help ensure that the essays and articles featured in Reality Sandwich reach out to inspire new thoughts and commitments among the growing audience of global evolutionaries.
(Creative Commons Image: "life_preserver by Fisheye Harvest on Flickr.)
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Comments
non US citizens
what about non United Statiens ? :) i'm from Europe and i'd like to be part of the team too. at the registration form i can only chose a state. not a country.
why aren't you going global?
Good Point
going global
There is no problem with doing this from overseas. I am surprised the system is limited to the US. I will raise this with our marketing team. For the moment, why not choose NY, as NYC is almost like being from another country.
Thanks for your enthusiasm!
Yours,
dp
"Will the transformation."-Rilke
Why not use Web 2.0?
"As part of our ongoing effort to use the shiny new tools of Web2.0 in the service of creative chaos and shamanic insurrection, we are forming a Reality Sandwich digital “street team,” a group of volunteer marketers."
um ... that isn't really a very Web 2.0 method, that is the old-school marketing/canvassing model, and I think, if you don't mind my saying, that it could backfire. The shills who hawk RS will lose some credibility on their own forums, RS will lose even more in the eyes of those readers. it just seems to me very counter to the objectives.
whereas ... to use web 2.0 methods, that seems very desireable, easy, doable and does not require volunteer canvassers, it only requires an honest participation by RS.
Daniel, were I you or on your editorial/web staff, the first thing I would abandon is my fear of Facebook and go over there and sign up myself, then post an official bona-fide RS Group page, and then return here to tell the fan base to please go and add themselves as fans of that page. The ripple effects of just that one move could do a lot towards getting known among a right sort of audience (the friends of your fans). That's the easy part.
The harder part would be to keep that page current, ie, to keep it in the currency of the flow of the facebook profiles of the group participants by keeping that page active and fresh with supporting and promotional material.
An excellent example of this is the G-FAN magazine (for Godzilla Fans), an actual print magazine that maintains an issue in progress website and uses FB to post general all-points-bulletins; whereas once upon a time we might have expected weblogs.com or technorati tags to spread the word, as the world got bigger those services predictably fell to near zero signal:noise ratios, and the world now belongs to the situated applications, embedded in real-life networks.
So you can, as in William Gibson's stooges paid to sit in bars and chat up marks about movies and fads in jeans, or you can just leverage the fanbase to do nothing more than to be fans, but to wear their hearts on their sleeves. Were it me, I'd do the latter long before I stooped to the former.
thanks for your thoughts
hi teledyn,
thanks for your thoughts. I don't think it is a question of "either - or" but why not make it "both - and"? Just as I would have no qualms in sendng people flyers or magazines to leave around their local coffee shops, it seems ethically sound to me to have volunteers who feel like it going about and spreading the word about Reality Sandwich. I do like your idea about the Facebook links - I think we have a Facebook page. I know we have a Myspace page (one of my top friends, in case anyone wants to find it and link to it). I will pass onto your thoughts to our marketing people.
Yours,
Daniel
"Will the transformation."-Rilke
Facebook Link
Here's the Facebook link. Add us as a friend; we'll be updating more soon.
http://www.facebook.com/group.php?gid=2426879957
Rewarded with. . .
sigils
No, we were planning to follow Grant Morrison's method, which requires no sacrifice of any type.
"Will the transformation."-Rilke
I think you missed the joke
I think you missed the joke there Daniel...
"Attaining gnosis" and "sacrificing children" *wink*wink*nudge*nudge* and all that.
got it
got it just after i posted.
"Will the transformation."-Rilke
so glad...
that you're doing this! great idea, Daniel and the rest of the team! was wondering - is this going to be the site for social interaction that's been discussed, or will that be forthcoming? seems like the forum feature would lend itself well to social networking
... also, just wanted to mention real quick that I'm going to be publishing a newsletter out of Macon, GA, starting this fall, that will feature a lot of 2012/Mayan and ecological topics. would love to plug the RS site there. hoping to get a group together in the Atlanta area so we can have some Evolver-style events...it kills me that the folks in NY are having all the fun - the bible belt needs a swift kick in the ass when it comes to conciousness and partying!
Chattanooga too!
hey Adam...drop me a line on
i hear you
hi ecolocal,
I hear you, and I hate the idea of exploiting anyone's labor.
The fact of the matter is that this enterprise has not yet reached a level of economic self-sufficiency that allows us to hire people for these tasks. I believe there are good reasons, for the long term, that we chose to be a for-profit rather than a non-profit entity, yet those will only become clear if we succeed in connecting with a large enough audience - and advertiser revenue - to move forward with our larger plans.
I am interested in the corporate form because it is one of the most powerful engines for planetary transformation that has been created. Our future goal is to create an awesome hippie corporation that helps lots of people to make their way while providing a support system for building and strengthening communities, and moving toward sustainable and sane practices. We hope to use the tools of capitalist entreprise to help transform the system. Right now, broadening the audience for Reality Sandwich seems like a necessary step in the larger mission.
In any event, the "ask" is purely optional - if you are not called to help out in this way or in any way, that is fine also.
Yours,
Daniel
"Will the transformation."-Rilke