In a recent article on the Discovery Channel website, NASA scientist and spokesperson David Morrison assured the public that Roland Emmerich's upcoming disaster movie 2012 "exploits people's fears" with an ad campaign geared to convince people the world will soon suffer the sweeping, catastrophic effects of solar activity.
"I don't have anything against the movie. It's the way it's been marketed," said Morrison – who, frustrated by a torrent of anxious questions, recently posted a rebuttal at his "Ask An Astrobiologist" blog.
Morrison isn't the only one who thinks the promotional campaign for 2012 – which launched an armada of websites portraying the film's fictional events as grounded in astrophysical evidence – has crossed the line of good taste and responsibility.
"I think people are really, really worried about the world coming to an end. Kids are contemplating suicide. Adults tell me they can't sleep and can't stop crying. There are people who are really, really scared," he told Discovery. "People are very gullible. It a sad testimonial that you need NASA to tell you the world's not going to end."
Image Courtesy of nasa.gov