Don't Kill Your Television

[Evolve TV!] • In this column I’ll reflect on the possibilities of television. Television is a remarkable medium, and it inspires love and hate, sometimes in the same person. But I think its potential is overlooked by rejectionists. Wouldn’t it be better to co-opt the medium? A lot of television is distraction, but could we create a transcendental TV? Could television evolve alongside consciousness? Those are critical questions, and they’ll be the theme of this column.
Television has always impressed me with its power. The medium is ubiquitous. It’s truly everywhere. And everyone seems to want it. Not only in wealthy societies, where people keep multiple sets in their homes, with one turned on all the time. I’ve been to remote villages in places like Iran, Greenland, Burma and Madagascar. One of the first things people acquire is a TV – before concrete floors and before indoor plumbing. The medium fascinates us, it grips our attention.
I discovered the power of television when I was studying philosophy. Like many students I had a nervous breakdown from too much work and too little money. My body responded by breaking out in hives. The mere thought of lifting a finger inspired big, itchy welts, and I stayed in my apartment for days. My best friend brought food, and my doctor prescribed sedatives. The sedatives didn’t do much, so I kept a low profile.
Eventually my attention turned to the old TV that I kept hidden under a Thai silk. I only used it for movies, but it might be able to pick up a signal. Sure enough, it did, and I rediscovered the airwaves after years of snobbish neglect. Within a few minutes I was laughing at COPS. In thirty minutes the hives weren’t so itchy. A day later they were gone. Television cured me when medicine had failed.
My experience taught me that television functions like a drug: it directly impacts the nervous system. Through my breakdown I discovered that that TV has a soothing, narcotic quality that avoids the side-effects of chemistry. It didn’t matter what I watched – COPS, game shows, news – TV put me in a relaxed state. “Duh” says most of America, but I’d been isolated in cafes and libraries for years. Until that night I didn’t really understand Marshall McLuhan’s line, “The medium is the message.”
Jerry Mander goes further than McLuhan. In Four Arguments for the Elimination of Television, Mander attacks the technologies behind TV, saying that mediation leads to hypnosis and colonization of the mind by alien forces. The book is worth reading, but, if Mander is right, there’s not much hope because TV is sticking around. Going off the media grid, or turning back the clock on TV, isn’t realistic.
McLuhan and Mander wrote about TV decades ago, and the obvious difference between now and then is the Internet. Has the Internet changed the equation, broken the spell of TV? It’s hard to say because media is changing so quickly. But many of the same forces remain: ubiquity, centralization and a reliance on electronics. And far from breaking with the past, the Internet is starting to resemble television, becoming another platform for media conglomerates.
The biggest change from the 1970s lies in access to tools. It’s a truism that media production has been democratized, so a kid on YouTube can create a huge sensation. That’s drastic but there has to be more to change media as we know it. Otherwise the Net becomes a big talent show and a low-cost source of content, much like indie film. Mander raised some deep problems, and I think we should discuss them. But I also think we should reconceive rather than eliminate television.
When we reflect on TV, we usually focus on content. If only there were TV shows that told my story and took my point of view! But if the medium is the message, then switching out the content isn’t going to change much. Television is not just a medium, it’s a state of mind, and it’s the TV mindset that McLuhan and Mander find so powerful and dangerous.
I think we need to explore the limits of the TV experience. I respect people who produce alternative content, but here I want to focus on the form of television, what you might call the poetics of TV. We’ve seen poetic work in film and video for sixty years, but the barrier to entry in television has been too high for individuals and small organizations. No more. Television is at the beginning of a Big Bang, and the laws of the new mediaverse are forming. It’s time to rethink how things are done, to come up with wild new ways of using the medium.
Tweet- 12-19-07
- Ali Hossaini's blog
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Comments
Puppy TV
Hi Ali-
Your article reminded me of a television channel idea I'd heard about some time ago that was having trouble getting picked up. The premise was, it would feature only videos of puppies, with no human interaction, accompanied by soothing music. It would be something that families could switch on in the background while they visited -- non-intrusive and comforting -- or you could just relax to it after a hectic day. I think it exemplifies the concept you are describing here of radically shifting how the medium is used.
I've found a website for it here: The Puppy Channel.
"The Puppy Channel® is the first of CHANNEMALS(SM), a family of cable/satellite/Internet networks in development. Television programming will consist of video of "puppies being puppies" accompanied by relaxing instrumental music and no talk, showing virtually no people. It will provide a "quiet time" alternative for families. On the Internet, the programming will offer far more variety."
-st
TV is weird
On Being Weird
The Puppy Channel
not art, entertainment, or news...
Television is a strange medium. I watched it massively when I was a kid, and I believe it had a destructive effect on me, for the most part.
I agree that television should not be ignored but needs to be repurposed. I think Bucky Fuller was onto something when he proposed it could be an educational medium for the global masses. My personal concept, these days, is that television should not be approached as art, entertainment, news, or information, but considered a tool for planetary transformation. I mean this literally: television tells people what to buy, and their buying patterns leads to forests disappearing, toxic waste flooding the oceans, etcetera.
Television entrains people to social habits and, as it is used now, conditions them into the consumerist belief system. China and India are currently following the American propaganda we beamed at them over a half-century, from "Leave It To Beaver" to "Dallas" - but we know that the planet cannot survive this consumerist onslaught. If we are going to save the planet from eco-cide, we are going to have to reprogram and repattern social ideology and individual behavior on a global scale. This requires offering a new paradigm in which psychic and spiritual development are the essential meaning of human existence, not acquiring lots of stuff. Because it is ubiquitous, television is the only tool that could effect a reprogramming, on the level of daily practice, for the human species.
As a tool of planetary transformation, television is our only hope.
"Will the transformation."-Rilke
only hope 2
When it comes to changing the habitual patterning and ingrained conditioning of billions of people in a few years, I suspect that television is the only instrument that can do the job.
"Will the transformation."-Rilke
TV is our only hope?!
I tend to side with Daniel on this question. In the context of the Reality Sandwich community, it's easy to discount the power of television, but most people don't get by without it. Also I think Daniel makes a good point about TV's power to affect billions of people. People talk about the emergence of the noosphere (just do a Reality Sandwich search), but television fits the bill, at least in a functional way. It's a global form of consciousness that enables vast numbers of people to share experiences. As some of the other responses here point out, we project our dreams and aspiration into TV, and I would go further to say television objectifies our inner being. This can be a terrible thing, but it's also close to the matrix of shared awareness that we seek through plants, meditation and tantric ritual. I'll write an entire post on this in the near future.
Agree with ST--TV makes a good backdrop
Hi,
Thanks for writing this--I couldn't agree more with it. I'm very much pro-TV. I think in the near future it won't be TV or internet but just different sized screens. I also find it interesting how the act of watching videos and DVDs have changed TV: it used to be this big central "family gather around" kind of EVENT, now, you can put in a DVD you've seen a million times to have it on "in the background". I think this could be a possible avenue to explore. In a (you guessed it) DVD outtake of Vanilla Sky, Cameron Crowe said that in part he envisioned "Vanilla Sky" being enjoyed in bits and pieces, while people are talking and hanging out...maybe someone would put it on at a party, etc. I like those ideas...like the kinda stuff they used to play on stacked televisions at clubs and loft parties. TV as a backdrop to life.
Andy Warhol was a big fan of TV. Nuff said! t
hx again!
-TRUE
Warhol quotes
Here are some Warhol quote on TV:
"Before I was shot, I always thought that I was more half-there than all-there. I always suspected that I was watching TV instead of living life. People sometimes say that the way things happen in the movies is unreal, but actually it's the way things happen to you in life that's unreal. The movies make emotions look so strong and real, whereas when things really do happen to you, it's like watching television-- you don’t feel anything."
* * *
"Before media there used to be a physical limit of how much space one person could take up by themselves. People, I think, are the only things that know how to take up more space than the space they're actually in, because with media you can sit back and still let yourself fill up space on records, in the movies, most exclusively on the telephone and the least exclusively on television."
Good backdrop indeed
Inventing Situations
Televista
Years ago, in Canada at least, a common interlude between shows and replacing commercials were calm little scenes of rivers, brooks, streams, and other natural areas. I had always thought they were shown in order to fill space where adverts had not been purchased or perhaps simply for enjoyment.
There was also these little segments called "Hinterland Who's Who" :
"Most Canadians who had television in the 1960s or 1970s will remember it — the haunting strains of a lone flute, the trademark theme of Hinterland Who’s Who. The series of 60-second vignettes was created to educate the public about this country’s native wildlife through excellent film footage, natural sounds, and relaxed narration."
Here's one for the Snowy Owl
Intersting how television is now in some sort of crisis with the writers strike. Currently, programming is on hold, shows are left unfinished and re-runs abound. Some writers are now looking to start web-based programming unbound by studio demands. Not really a novel idea, but leaving gaps in traditional television programming. How will those gaps be filled?
While traditional box-in-room television is prominent - online video is everywhere and there are many options and many are engaging (and creating) programs beyond the mundane. For example, Open Media Network a P2PTV application, which focuses on educational and public service programs and Miro an Internet television application developed by the Participatory Culture Foundation.
As handleld devices, for example phones with streaming video, become more widespread, people will be able to access all sorts of programming, anywhere, anytime, on demand.
The question and challenge is what will be demanded, or invited into the hearts and minds of many.
Mcluhan's "the medium is the message" has been expanded by Manuel Castells in his book The Rise of the Network Society as simply "the message is the message" - in other words, as media is ubiquitous, it is no longer the format or means of delivery that prevails, but in fact the message. The content is what makes the impact and this impact can be dulling or awakening. The message is growing out of the medium.Or, via personal devices and the like, it is now an era of the Immediate. No mediation, peer2peer, straight to the dome, one to one and one for all.
thank you
great comment entry - thank you for posting those links and thoughts - the Hinterland Owl clip really brought me back - am downloading the OMN player -
TV and Synchronicity
wanderlust
better & worse?
Important topic, thanks for making me think on this Ali. It will be interesting to see how it evolves & merges with the Web. It strikes me as one of those things in our life that is getting better and worse at the same time. Media education / literacy seems ever more important.
Getting even worse?:
A Howard Beale (Peter Finch) speech from the film Network:
http://www.youtube.com/watch?v=MTN3s2iVKKI
Getting even better?:
The 1 laptop per child:
http://www.laptopgiving.org/en/give-one-get-one.php
peace.
MythTV
Quote: Ali Hossaini It would help if there were a convenient way to shunt video off the Net onto TVs.
Not sure how "convenient" this is, but creeping around the corner is: MythTV
MythTV is a Linux application which turns a computer with the necessary hardware into a digital video recorder, a digital multimedia home entertainment system, or Home Theater Personal Computer.
Isaac Richards explained his motivation for creating the device: “ I got tired of the rather low quality cable box that AT&T Broadband provides with their digital cable service. It's slow to change channels, ridden with ads, and the program guide is a joke. So, I figured it'd be fun to try and build a replacement. Yes, I could have just bought a TiVo, but I wanted to have more than just a PVR — I want a web browser built in, a mail client, maybe some games. Basically, I want the mythical convergence box that's been talked about for a few years now."
The Bottom Line
The idea of ‘needing’ television to spread the ‘transformative’ word is the quickest road to having an “organic” community co-opted into a brand or the next new lifestyle. McLuhan said "it is only too typical that the "content" of any medium blinds us to the character of the medium." Thus the character of the medium is the message. The character of television is to push consumer goods. People don’t just watch the advertising and become brainwashed into buying the products, they also enjoy the advertising because it lets them know that they bought the right thing. And the news is there to tell them that they’re going to wind up in bodybags if they don’t go on a vacation with a Visa card.
The phonetic alphabet and the typographic media are an extension of the visual sense. The typographic culture helped to create a machine age which has resulted in fragmentation and isolation. For awhile television did create a comeback of a more integral perception. When television was owned by accountable individuals they aired the brutality in Vietnam thus helping to foster the upheaval of the 60’s. They had their window and it was sold out. And not because of anyone’s fault in particular. That’s just why they call it a window.
The window that Pinchbeck has spoken of is right now because of the internet. The internet is what’s keeping the lights on at the moment. On the surface it might appear to look like a YouTube talent contest, but it’s really changing the way you think. As the central nervous system inverts itself across the globe the ego will recede in its wake, meaning that we are in store for a transvaluation of everything that we thought we understood as either art or technology.
http://users.california.com/~rathbone/transval.htm
This is not another collectivist movement happening here, this is about the birth of our individual consciousness and the awareness of empathy as something crucial for our survival as a collective species. Our brains are hardwired to create new realities. ‘Cut-ups’ and ‘Mashups’ help crack the code of their perspective media, but only for a little while until they are co-opted into what looks like a Van Gogh refrigerator magnet to an enlightened 10 year old.
This is about human maturity and our capacity to experience the metaphysical.
Spirits In The Material World said it best:
There is no political solution
To our troubled evolution
Have no faith in constitution
There is no bloody revolution
Our so-called leaders speak
With words they try to jail you
They subjugate the meek
But its the rhetoric of failure
Where does the answer lie?
Living from day to day
If its something we can’t buy
There must be another way
We are spirits in the material world
Television and power?
Psychiatrists and doctors will point out that hives can result from either allergies to food or stress. Television is indeed similar to a drug and one that can lull a consciousness from being alert and imaginative (and nervous) into the nepenthe of a dullard. The hives that Mr. Hossaini suffered vanished with his distractions - the television programs he watched equalling the effect of the sedative his doctor prescribed.
However, there are some distinctions to be made about a visual medium evolving "alongside consciousness", based on the brain's difficulty in distinguishing between orality and literacy. In this week's New Yorker, Caleb Crain in 'Twilight of the Books' writes about the history of literacy and how television may in fact be damaging our abilities to retain and process information. Proust elaborated on Ruskin's comparison of reading to a conversation with the "wise and noble" by noting that it went further than that. Reading, Proust said, was "to receive a communication with another way of thinking...while continuing to enjoy the intellectual power that one has in solitude and that conversation dissipates immediately."
Research suggests that abstract thinking is the result of being literate, while the oral mind-set "embed their thoughts in stories...Cliche´and stereotype are valued, as accumulations of wisdom and analysis is frowned upon, for putting those accumulations at risk". This reminds me of my years spent in the highly illiterate broadcast world, where TV is not only the object of work, but also the main topic of conversation; recountings of the previous evening's serial dramas or comedies almost the only culture around the water cooler. If you didn't watch television religiously, you couldn't become a member of the sect and you would have no idea about the storylines. If one ever tried to involve these 'orals' in discussions that might be investigative or analytical or even more dangerous, anything resembling high art or culture, the immediacy of being an outsider (and an outcast) would be obvious to all. "As the scholars Jack Goody and Ian Watt observed, it is only in a literate culture that the past's inconsistencies have to be accounted for, a process that encourages skepticism and forces history to diverge from myth."
Crain says that the antagonism between words and moving images begins early; "babies know on average 6-8 fewer words for every hour of baby DVDs and videos they watch daily.... and that conflict continues throughout a child's development." Perhaps this is why painting has persisted as an art form alongside literature. Our brains can't process both in a medium at once without making us stupid. Television and film can be wonderful, but apparently the combination of content and imagery isn't as interesting for our brains as words and visuals in their respective separate and distinct mediums. Imagination, Einstein said, is more important than knowledge. What studies have found is that visuals combined with words, is more than we can handle, at least in this phase of our evolution. Hossaini has an intriguing question to make, but at this point I wouldn't stake any claim on consciousness evolving alongside television. Instead, it might be suggested that the opiate of the medium has dulled our consciousnesses to the point of no return. Reading skills have worsened dramatically in the past few decades and we all know what's happening to book sales and newspapers. The Internet however, Crain notes, doesn't seem to 'be antagonistic to literacy'. But if streaming media overtakes it with networks like YouTube and Myth TV, these synergies could vanish.
The opportunity to watch opera, poetry, paintings and dance on television is akin to seeing animals in a zoo. It will never replace the excitement or thrill of interacting with a musician or poet directly in a 'live' performance or even replace standing before a painting in a museum. Obviously this is one reason some actors still prefer the energy of the stage to film. When I lived in rural and remote Nova Scotia more than 30 years ago, I was stunned by the (mostly oral and illiterate) community's involvement with music. Celebrations and livestock fairs were punctuated by amateur and excellent fiddlers, singing, bagpipe playing and dancing. Everyone got together and made music. They didn't watch much TV - this was still an agrarian culture with summers spent bailing hay and slaughtering sheep. I was struck by the way they kept a heritage vital through one form of art that everyone, young and old, was involved in. I question that the community (or music) would have existed if everyone had sat around and done little but be glued to a monitor.
I found Daniel Pinchbeck's notes on this blog interesting. The idea of transformation, especially in terms of 'conditioning into a consumerist belief system' is obviously what advertising has been doing since television's founding. Whether it's our only hope will be determined by the power elite and who owns the airwaves (legally we the viewers do). But as Ralph Nader claims, corporate control of money is now governing the world, and not governments.
His recommendation for holiday reading: The Bank Teller and Other Essays on the Politics of Meaning, by Peter Gabel (Acada Books.) Law Professor, Law Dean and college President, Peter Gabel gets down to fundamentals about the “politics of meaning.” This is not a muckraking exposé but rather a relentless push on readers to examine their isolation and alienation from one another, their neighborhood, workplace, and community without which a functioning democracy cannot evolve.
Finally, I would ask what concepts or innovation television has spawned except perhaps, the technology of its own being. Why the need for transcendental television when it so readily accomplishes that task?
Re: Television and Power?
Global Programming
TV may indeed be the only tool capable of changing the massmind. Of course, it won't be commercial TV as we know it. Commercial television isn't interested in anything other than maintaining the status quo, no matter how destructive. It is merely an audience delivery system, employed by the mindless greed machine. The fact that it actually changes the audience it sells to Burger King isn't a concern. And while there are individual minds resilient enough to resist the greed-based programming, the collective unconscious is undoubtedly affected by anything viewed by anyone. There is no way to measure what this does to us.
Watching a typical TV, still with a relatively small screen, reduces eye-movement, and induces alpha brainwaves, with the resultant, pleasurable (and healthy) relaxation response. As such, it fills the basic survival need of humans to meditate, and has been shown to be addictive. People used to stare at clouds, or campfires. But now... a flickering photon rectangle with a mostly crass agenda.
Fortunately, change is underway. Thanks to the internet granting access to virtually everybody, there are many more people already trying to harness the redemptive power of the moving-image-rectangle medium. I urge you all to check this out: http://peace.tv/
Of course, pure ambient TV would be great too. Ambient HD (we could produce hundreds of hours of content for next to nothing).
envisioning future content and terminology
Last night here in Vancouver, at a great Winter Solstice event called Luminance IV, there was a screening of "Entheogen: Awakening the Divine Within." Of course kudo'd here before: http://www.realitysandwich.com/archaic_revival
With Mr. Hossaini's topic, and all the comments still percolating, I found myself envisioning this important and beautifully-crafted film broadcast on TV.
The good vibrations of the gathering lingered and today I've been enjoying notions of an advanced hacker taking over the broadcast of the Superbowl or something, and screening it.
How about a near-future society where this film and others like it are not seen as controversial, and rightly recognized as watershed points, and Oscar-worthy. Actually not difficult to imagine. Am reminded of one of those McKenna quotes:
"If the truth can be told so as to be understood, it will be believed."
I think Rod Mann's film goes a long way in that direction.
Does a great job of introducing lesser-known terms like "entrainment" and "concrescence" with great interviewees (you know who). Made me wonder if a new term for a new Television will help with the evolution? Suggestions?
happy soulstice ~
PS He also screened a trailer for his next film, I think called "Eschatology" - looks great as well.
Don't kill your television
Drug Of The Nation
To be sure, television is, in fact, the drug of the nation, breeding ignorance and feeding radiation, as sung by Disposable Heroes of Hiphoprisy.
Is it hypocritical to use television to critique television? Or just clever?
http://www.youtube.com/watch?v=sgOWTM5R2DA
Mothers Against Television
Just read a blog elsewhere about a mother (and multimedia visual and literary artist) who wants to start “MA TV”: Mothers Against Television. She is trying to drum up support for her new organization, and wants people to comment if we support the idea (of getting rid of television.)
I want to join MATV (as a concern mother), but seems to cite a prerequisite: “But first: Get Rid of Your TV.” Applaud the passion to start such a movement, might even philosophically agree, but there is no way to get rid of our fairly new huge television, purchased by my husband.
The MATV mom has some very good reasons for being against television:
“But my beef with TV is not only the proliferation of gun-violence, there, but the desensitization, documented lack of inspiration, creativity and attention span it causes in children, and the proliferation of violent behaviour of ANY kind that I believe it precipitates. Not to mention consumerism.”
Her arguments, in short, are not completely dissimilar to Mander's.
http://rickshawunschooling.blogspot.com/2008/02/matv-mothers-against-tv....
all best serials