Jill Ettinger's blog

Zero Calories or Zero Waste?

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Coca Cola's new Plant Bottle has propelled them to the top of the Sustainability Movement. Are their efforts genuine and will they be effective or is this greenwashing at a dangerous scale? (more)

Waiter, There's A Fly in My Trash: Why Dumpster Diving Will Save the Planet

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Americans throw away nearly 100 billion pounds of food every year -- almost as much as we eat. In Dive!, filmmaker Jeremy Seifert set out to find out why supermarkets are letting perfectly edible food end up in dumpsters instead of being donated to starving people. What he discovered will shock you. (more)

2009’s Ten Most Important Albums

Dr-Boondigga-And-The-Big-Bw.jpg2009 was a stellar year for music. Here's ten albums worth listening to this year and for years to come. (more)

It's No Trick: Cruelty in the Modern Age

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We’ve made laws to protect our wild world from extinction and exploitation, yet we still imprison and gawk at nature’s most awe-inspiring creatures. What does our treatment of fellow Earthlings say about the legacy we leave for future generations? (more)

What Now, America?

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Is the Wall Street economic meltdown gearing us up for a food crisis? Or, will we find our way to a better world with values and nutrients as our arsenal? (more)

Playing Doctor: Herbal Medicine in A New World Economy

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Plants have been used for thousands of years to treat and cure illnesses, but in modern America, we're dissuaded from these proven methods by the interests of multi-billion-dollar pharmaceutical companies. Is all that about to change? (more)

Dear America, Are You Really Going To Eat That?

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Calls to “be green” send mixed messages and leave consumers confused about their choices and, most importantly, their own health. Box after box of “organic” foods line the Whole Foods aisles, boasting claims that may or may not be accurate. (more)

Idiocracy: A Depraved and Hilarious Tale of Corporate Conspiracy

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Mike Judge's film Idiocracy is a hilarious peek at what humans might be like 500 years from now. It's a description that's hauntingly fitting today. (more)

Cleaning Up Soap: Why The Bronner Family Is Washing Out a Few Mouths

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Dr. Bronner's Magic Soaps recently issued cease and desist letters to top "organic" soap manufacturers in an effort to stabilize an industry bubbling out of control. (more)

The Wasted Years

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The Story of Stuff video has been viewed over 1.5 million times. But is that enough to help America crawl out from under the weight of our material obsessions? (more)

The Ancient Future of Food

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Industrialized food is detrimental to both our personal health and the natural world. But history may hold the answer to healing both. (more)

The China Symptom

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What does an "organic" label really mean when on a package from the world’s largest exporter of fruits and vegetables? In China, short-term financial gain from selling dangerious products outweighs the long-term benefit of full disclosure. (more)

Freudian Sips: The Last Days of Udder

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The story of milk has no beginning. It’s a timeless centerpiece to our existence, our first food. But the days of factory farmed, homoginzed, pasteurized cow milk may have reached their final chapter. (more)

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