B Good Corporations
A coalition of businesses, the B Corporation, is now helping consumers to sort through all of the so called 'green' and 'socially responsible' advertising with which consumers are inundated. The 'B' stands for beneficial and that is what this new certification body is looking to promote in for-profit organizations.
The B Corporation is a new marketing and education campaign that is taking the corporate world by storm. The idea is to create a trustworthy label and membership group which promotes true social, environmental and community responsibility within the business world. To become a B Corporation a business must incorporate stakeholder interests and meet requirements of the survey on social and environmental responsibility.
Doubtful that we will see major banks or chemical companies joining this group, though B Corporation hopes that the market force will influence the behavior or large corporations. However, as consumers we have another source of information for supporting the "good" guys. B Corporation also offers marketing advice, promotional assistance and networking opportunities for similarly minded entrepreneurs.Tweet